Here's a quick little press notification from Sony Pictures Animation:
Kelly Asbury (SHREK 2, GNOMEO & JULIET), director of Sony Pictures Animation's brand new all-animated computer-generated SMURFS feature film, launched his official blog this morning at www.SmurfsProductionBlog.com THE BLUE PRINT will chronicle his journey directing the animated comedy, feature guest contributors and offer exclusive glimpses at the making of film.
First up is a piece of concept art teasing the new look of the Smurfs Village, very close to Peyo's original creation. Check back for several updates every week.
The Blue Print is the latest social media initiative from Sony Pictures Animation (HOTEL TRANSYLVANIA, CLOUDY WITH A CHANCE OF MEATBALLS).
The studio's Facebook page recently passed 2 million fans, all organically and without any media buy: https://www.facebook.com/SONYPicturesAnimation
Sony Pictures Animation's YouTube channel was also revamped last week and now features brand new videos every week: http://www.youtube.com/SonyAnimation
Lastly, the official Sony Pictures Animation website is debuting employee video profiles every month with more free content coming soon for animation fans: http://www.sonypicturesanimation.com/jobs.php?p=videos